What is a good corporate culture?

It's coherent.

A strong culture is when words match actions. If we say that humans are at the heart of our priorities, but we never take the time to listen to our world, it won't last long. When decisions, actions, and behaviors are in line with what we advocate, then we are in the real.

It's shared, not imposed.

A good culture doesn't just come from the top. It's not dictated, it's built with everyone. It means that each person in the team contributes to keeping it alive. Through ideas, initiatives, reactions. When the culture belongs to the entire team, it becomes stronger, more sustainable.

It adapts to reality.

Rigid cultures break. A good culture remains true to its foundations, but it knows how to evolve with time, with people's needs, and with changes in daily life. It's normal for a culture to change as the team grows. What matters is to stay tuned, to keep the essence... and to remain intentional in what we bring to life.

It's good for the world as much as for the company.

A good culture is not just fun. It's also a way to create a healthy, motivating environment aligned with objectives. When people feel good, they perform better. And when performance is there, it's often because the atmosphere is good. The two go hand in hand.

It attracts people, but most importantly... it makes you want to stay.

It's often said that a good culture attracts good talents. It's true. But the real strength is when it keeps them. When someone feels at home, that they can be themselves, that they matter... it makes you want to invest. To stay. To talk about your team around you. And that's a lever that even the biggest recruitment budgets can't buy.

In summary.

A good corporate culture is not just what we display. It's what we feel. It's a combination of what we believe, what we do, and how we do it. And when it's well aligned, it makes a real difference, for people, for the atmosphere, for the business.